Archive for the ‘york’ tag
Amanda Watlington, Searching for Profit, on fast track to search fluency for C-level executives
Greg Jarboe, SEO-PR, interviews Amanda Watlington, CEO of Searching for Profit, about her speaking on the fast track to search fluency for C-level executives panel at SES New York. Amanda says this was the first time that SES produced a session panel for C-level executives who manage search. Amanda says because search has become more complex, particularly with universal search, it must be managed through a matrix. Amanda says the search marketer now has new tasks and responsibilities. The more a C-level executive knows how to manage search, the better they will be able to. Amanda says half of all online expenditures are spent on search. Amanda also announces that she will be taking a 4 hour training session for C-level executives on the road to Denver on April 27.
Duration : 0:2:24
Search Engine Strategies Conference & Expo
Search Engine Strategies (SES) is the leading global conference & expo series that educates delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. SES Search Marketing Events provide instruction from the industry’s top Search experts, including representatives of the Search Engines themselves. Find out more at www.searchenginestrategies.com
Duration : 0:5:9