Archive for the ‘seo-pr’ tag
Lee Odden discusses the integration of social media and SEO at SES San Jose 2009
Lee Odden, the CEO of TopRank Marketing http://www.toprankmarketing.com/, and Greg Jarboe of SEO-PR discuss the integration of social media and SEO. Odden states that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links. Also, building a network in social channels provides a community that you can promote your links to. According to Odden there is a direct link between linkbuilding and media relations, and in the last few years both have come full circle, one supporting the other.
Duration : 0:1:57
Amanda Watlington, Searching for Profit, on fast track to search fluency for C-level executives
Greg Jarboe, SEO-PR, interviews Amanda Watlington, CEO of Searching for Profit, about her speaking on the fast track to search fluency for C-level executives panel at SES New York. Amanda says this was the first time that SES produced a session panel for C-level executives who manage search. Amanda says because search has become more complex, particularly with universal search, it must be managed through a matrix. Amanda says the search marketer now has new tasks and responsibilities. The more a C-level executive knows how to manage search, the better they will be able to. Amanda says half of all online expenditures are spent on search. Amanda also announces that she will be taking a 4 hour training session for C-level executives on the road to Denver on April 27.
Duration : 0:2:24
Search engine marketing tips with Matt Van Wagner, Find Me Faster and Lobster.com
Greg Jarboe, SEO-PR, interviews Find Me Faster founder, Matt Van Wagner, about the new site he helped launch, lobster.com. Matt discusses some search engine marketing tips. Matt describes one example where a website was launched without a title tag, accidentally. Matt goes on to describe what search engines do as a result, specifying how search engines will take the most prevalent, interesting link they can find, the anchor text, and they will assign it to your title tag. Matt also recommends you focus on selling your brand and not worry about what is going to please the search engines. He discusses an example of smart branding with lobster.com.
Duration : 0:3:20