tags: 2009, greg, jarboe, london, marketing, pr, seo, ses, video, youtube
At SES London 2009, Greg Jarboe, President and Co-Founder of SEO-PR, was interviewed about YouTube and Video Marketing by Liana Evans, Director of Internet Marketing at KeyRelevance. Jarboe was one of the speakers at the Online Video Update – The Next Wave session, which provided tips on how to navigate the new wave of online video, as more people are watching, sharing, and finding videos online. The panelists also discussed the issues with video search, and the industry’s desire for standards on how to tag, organize, and find videos.
Jarboe is a frequent speaker at Search Engine Strategies and is the news search, blog search, and PR correspondent for the Search Engine Marketing News Blog at Search Engine Watch. He is regarded as a pioneer and leading authority on online publicity and is a member of the Market Motive faculty, which has been called the Internet marketing dream team. He is writing a book, YouTube and Video Marketing: An Hour A Day, which will be published in August by Wiley.
SEO-PR is a search engine optimization firm, public relations agency and video production company. Founded in 2003, SEO-PR has won a Golden Ruler Award from the Institute for Public Relations and PR News, and was a finalist for SES Awards in three categories: Best Social Media Marketing Campaign, Best Business-to-Business Search Marketing Campaign, and Best Integration of Search with Other Media.
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Greg Jarboe, SEO-PR, interviews Amanda Watlington, CEO of Searching for Profit, about her speaking on the fast track to search fluency for C-level executives panel at SES New York. Amanda says this was the first time that SES produced a session panel for C-level executives who manage search. Amanda says because search has become more complex, particularly with universal search, it must be managed through a matrix. Amanda says the search marketer now has new tasks and responsibilities. The more a C-level executive knows how to manage search, the better they will be able to. Amanda says half of all online expenditures are spent on search. Amanda also announces that she will be taking a 4 hour training session for C-level executives on the road to Denver on April 27.