The Art Of The Job Search

In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.

Both environmental groups and those responsible for dealing with this catastrophe are deliberately trying to gain visibility for their points of view within search results.

Erickson finds that some organizations are using a deliberate search engine optimization (SEO) tactics to rank highly in the natural search results for a search for “Gulf Oil Spill” while others are placing search engine advertisements based on that search phrase.

Follow David Erickson at Twitter: http://twitter.com/derickson

Like e-Strategy: Get more screencasts by Liking the e-Strategy blog at Facebook: http://bit.ly/aGinfH Find the Audiolicious.tv http://bit.ly/92khVh

Duration : 0:7:50

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Duration : 0:2:16

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http://www.JimYaghi.com

Hey guys and girls it’s jim yaghi here!

Welcome to the first of my Coffee Adventures video series. I’ve been thinking about starting a video diary for a while and i procrastinated on it long enough. With 2009 round the corner, it’s my goal to keep regular entries throughout the year. So let’s see how this pans out!

Jim’s Coffee adventures is just something i thought of because i love spending time in coffee shops around the world. Not that i like the taste of coffee…i have to put like 4 tablespoons of sugar and chocolate and vanilla and cinnamon just to make it bearable. But this all started back in Sydney when i was a poor broke student. I was hanging out at coffee shops so i could meet new people to network with–and it was there i learned to become an alpha recruiter.

This is my first adventure and it’s a tough one.

You might already know this about me–i’m obsessed with Paid search engine marketing particularly pay per click with Google Adwords and Yahoo. And since July, I’ve managed to pull a steady 150 leads almost EVERY day for my primary business.

Now I’ve got a few projects in the works with a friend of mine and we realised that for it to work, i’m gonna need to step up my lead generation to 1,000 leads per day some how.

I’d love to tell you that it’s just a matter of throwing more money on ads or something like that but it’s not. The only reason i’m not generating 1000 leads a day already is that i’ve hit an obstacle.

Somebody suggested that i’ve pretty much tapped out all the traffic there is to be had on Pay Per Click.

I think i’ve barely scratched the surface.

How do i know?

Well, here’s what i think:

I am friends with 3 major MLM players who generate home business opportunity leads with pay per click. Each of them gets approximately 100 or so daily leads. So between me and them we’re generating at least 450 leads daily. And that’s just the people i know!

So I’m pretty sure that there’s at least that meany leads a day out there…waiting for me in pay per click. And i can have them as soon as i overcome this obstacle!

I’ll fill you in on what that is in a second, but first…here’s where you come in.

Over the next few weeks and maybe months, i’m going to keep you posted about everything i tried, what worked and what didn’t. This way, you can pull some nuggets to use in your own marketing. And hey, if you follow along with me, by the time this adventure is done, you could be generating hundreds of leads for your own business using Pay Per Click marketing.

So if you like, click in this video to view it in youtube, then post a reply video and tell me what you’ve been trying, what’s working, and what’s not. Feel free to use screen shots, props, skits, and friends to demonstrate with. It’s up to you–or just watch silently!

Whenever i face a challenge with pay per click, i divide it into 3 phases. they are 1) Impressions, 2) clicks, and 3) conversions. Because that’s pretty much all there is to creating a profitable campaign in pay per click. And they have to be in this order to make sense–i mean, no point working on writing a perfect ad that gets a high click rate if i’m not getting impressions to begin with for example.

That’s why my first challenge is to generate impressions for my ads. I dont care if they get clicked or if they sell or make money–i just need many many many people from the right audience to see my ads.

What better way to do that than by finding new and related keywords to trigger the ads?

Easier said than done. This is my obstacle. Since July, I have tried and I can’t seem to find appropriate keywords not already in my campaign. They’re always either infrequently searched or not what i would consider relevant. Now, I’m about to change that!

Stay tuned to hear the rest of the plan!

Be sure to check more of Jim’s Coffee Adventures at http://www.JimYaghi.com

Duration : 0:6:7

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Duration : 0:6:12

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