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Gulf Oil Spill – Political Search Engine Marketing

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In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.

Both environmental groups and those responsible for dealing with this catastrophe are deliberately trying to gain visibility for their points of view within search results.

Erickson finds that some organizations are using a deliberate search engine optimization (SEO) tactics to rank highly in the natural search results for a search for “Gulf Oil Spill” while others are placing search engine advertisements based on that search phrase.

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Duration : 0:7:50

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Best Search Engine?

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This video reviews the two most popular search engines, Google and Yahoo as well as the two newest search engines, Bing and Wolfram Alpha. Which one is your favorite? For all the links and tips used in this video, please visit the URL below:
http://www.tinkernut.com/forum/video-tutorial-help/best-search-engine

Duration : 0:6:4

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April 18th, 2010 at 3:52 am

Search Engine Marketing (SEM) – Optimization For Local Businesses

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Optimization for Google Local Business Center is important. Search engines such as Google, Yahoo, and Bing can get your company ranking #1 and attract attention to your company. This WebBizIdeas Educational video will help you maximize the ROI of a local search engine marketing (SEM) campaign. While the process looks simple, there’s certainly a right and wrong way to approach local Internet marketing. But, with a few helpful tips, it’s possible to maximize the ROI of a local search engine marketing campaign and make a great mark on the Web.

Duration : 0:9:56

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