Archive for the ‘search engine marketing’ Category
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Can anyone give me recent data on the search engine market in either taiwan or honk kong? I have found data, but it’s all years old. I want to advertise in these markets, but want data on the current shares for the leading search engines like Yahoo and Google…
I randomly discovered an article that has much of the data both comparison as well as factual about the search engine market in China. It is very specific and recent with information documenting time spent searching google (30 seconds) for Chinese surfers versus 7.6 seconds for U.S. surfers. Here is the link: http://www.seomoz.org/article/search-in-china
Hope this helps.
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What is SEO? SEO stands for search engine optimization but that doesn’t explain all too much either. This video jumps into exactly what SEO is all about.
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Let’s talk about what SEO can do for you, and why you should be using search engine optimization to your advantage. Whether you’ve got one site or no sites this is a presentation on SEO (search engine optimization) that you cannot afford to miss.
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Duration : 0:1:59
http://PassItOnFree.com/ppc
Claim Your FREE Eye-Opening Special Report on PPC Search Engine Internet Marketing!
In this video Larry and Amish will introduce you to Pay Per Click Search Engine Marketing…
Duration : 9 min 59 sec
Many people say that search engines are the future of the business. If your company is not present on search engine ranking pages, most probably this will have a major influence on the profits, awareness and competitiveness. We search for business partners, suppliers and services in different ways and languages all over the world. These who are interested in the Eastern Europe market should have necessary pieces of information how to effectively reach through Internet their potential customers e.g. in Russia.
This article presents a summary of how the Russian (the fastest growing population of internauts all over the world according to comScore World Metrix, Jan 2007) look for information. It also explains the advantages of a good exposure in search engine listings in the Russian search engines.
Searching activity in the Russian Internet (known also as Runet) is concentrated in 4 major search engines. These are:
- Yandex.ru – with 48,4% of market share;
- Google – 28,6%;
- Rambler.ru – 15,9%;
- Mail.ru – 4,7%;
The other players (Yahoo, MSN, Aport, Meta Bot, Alta Vista and others) take the rest of the market, according to SpyLOG Feb / Mar 2007 stats – http://gs.spylog.ru/r/?reportId=7&categoryId=1.
Business promotes itself in Russia
As a result of intense development of Runet, not only the local SMBs spend money on PPC campaigns but also both international companies of the same size as well as big multinational businesses like General Motors, Nissan, Peugeot, Honda and Sony. In case of these companies, yearly advertising budget is between $1.5 mln – $3.5 mln with up to 50% of it being spent on search engine advertising in Yandex.ru.
Search Engine Marketing on the top
Due to the great interest among advertisers, 2006 expenses on search engine promotion in the Russian Internet grew by 150% comparing to year 2005 and reached $110 million. Thus, search engine advertising has beaten banner advertising (with $100 million spendings) first time ever. This should be a very important signal for all the companies which promote themselves online, that SEM activity (a mix of technology and words which allows to reach now more than 90% of internet users) is an optimum way of the promotion (Lenta.ru – http://lenta.ru/news/2007/02/12/advert/).
Optimum costs of promotion
The minimum price for a single click (CPC) in Yandex.ru varies from (depending on the industry) $0.50 (”stickers”) to $5.00 (”refridgerators”). In Begun.ru one can pay $4.00 (”cash terminals”), $5.70 (”sight correction”), $5.90 (”companies registration”) and even $6.20 for “company closure”. The highest prices ($9.99) are paid for targeted campaigns which take into account very precise parameters, geolocation and time restrictions. You can compare this to $1550 – $5000 prices of one week banner campaign on popular Russian portals (according to http://www.context.1ps.ru).
Investing money in paid listings should be then cheaper and undoubtedly more efficient. When talking about banners, one pays for impressions, not users’ interest measured by clicks and actions taken on the advertiser’s website. The opposite payment model is assigned to sponsored links – payment is made only for users interested in products and services who click and visit the website.
Competition among advertisers
The highest prices in Yandex.Direct (http://www.direct.yandex.ru) are related to B2B activity, where just one transaction (no matter if it is selling a drilling rig or Boeing) per year make a single click with CPC of $48.00 affordable. Apart from above-mentioned B2B examples, the most competitive areas of interest are flats’ sale in the modern block of flats, airplane rentals, Forex stock exchange and building industry services.
Why Yandex?
Coming back to the most important search engine in Russia… Yandex – not very well organized in late ‘90s, now is the leader of search engines in Runet. The company put an emphasis on contextual advertising and doubled its revenues last year, becoming even stronger player at the market. The management estimates that this year’ income from search-related advertising should be close to $100 million. At present, 25 million people use Yandex with 5 million of unique users every day. On the contrary, tens of thousands of companies conduct their promotional activity through this search engine. The constantly growing audience of Yandex makes more advertisers interested in both search engine optimization (being well exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision as the results come very quickly because of modern character of Yandex. Since 2005 it has had two advertising systems, comparable to Google AdWords and AdSense (according to Yandex official blog – http://company.yandex.ru/blog/).
Cheap listing better than expensive banner impression
Lew Glejzer, the director of AdWatsh advertising agency predicts that expenses on search engine marketing in 2007 will go over $200 million in total. All innovative companies that think about future take seriously into account paid listings – adds Dmitrij Wasiljew, Link.ru director. The banners are becoming more expensive and will probably be exclusively used by large companies while search engine marketing is affordable for SMBs as well.
“Key” keywords
In order to be completely successful one need to use precisely defined keywords – the ones which are both relevant to company business profile and are frequently used by people in queries made in search engines. The most popular queries between Dec 2006 and Feb 2007 were: papers (proceedings), desktop wallpapers, horoscope, postcards, weather, games, news, mp3, proverbs, dates, mobile phones, recipes, friendships, music, anecdotes, jobs, cars, predictions, sex, erotics, map of Moscow, chat, samsung d500, kamasutra, flats, photos, nokia, football, russian radio, lyrics, motorization, porno, pregnancy, Aeroflot (according to SpyLOG stats – http://gs.spylog.ru/r/?reportId=8&categoryId=1). Maybe this will be an inspiration for somebody when planning a PPC campaign on, let’s say, Yandex…
Who can see the advertisement?
Most of them are the Russian people – 44.4%, but the advertisement can be also presented to the Americans (14.5%), Ukrainians (4.7%) and Germans (3.5%) not to mention others. That is why search engine marketing in Russia gives the opportunities to reach people from different parts of the world. When talking about the Russian cities, there is one strong leader – the capital (Moscow) with 44% and other cities like Sankt-Petersburg (10.1%) or Jekaterynburg (2.6%), according to SpyLOG stats (http://gs.spylog.ru/rsu/?categoryId=1).
What are the benefits of search engine marketing?
Search engines are responsible for a significant traffic share on Russian websites. This is the result of good exposure in organic listings as well as paid listings activity conducted by Russian companies. The examples below present some traffic statistics on different sectors in the Runet in Nov 2006 (SpyLog stats http://gs.spylog.ru/tcu/5/preView/274.html).
Finance
- Users monthly: 1 200 000
- Traffic share:
- 57% – direct visits
- 32% – search engines
- 11% – other sources
- The most commonly used keyphrases in this sector:
- credits, banks, mortgage, consumer credits, car credits, credit calculator, credit card
Computers
- Users monthly: 1 801 000
- Traffic share:
- 64% – direct visits
- 29% – search engines
- 7% – other sources
- The most commonly used keyphrases in this sector:
- notebooks, computers, driver, computer sale, notebook sale, notebook review, Asus, laptop installment, Dell inspiron 1300, Dell inspiron 6400
Mobile phones
- Users monthly: 1 115 500
- Traffic share:
- 47% – search engines
- 46% – direct visits
- 7% – other sources
- The most commonly used keyphrases in this sector:
- mobile phones, cellphones, nokia, mobile phones catalogue, sony ericsson, nokia 8800, mobile phones online sellers, mobile phone sale, nokia n72
Cars
- Users monthly: 1 923 000
- Traffic share:
- 44% – search engines
- 38% – direct visits
- 18%- other sources
- The most commonly used keyphrases in this sector:
- Mazda, Ford, Nissan, Citroen, Honda, Mitsubishi, Suzuki, Renault, Ford Focus
Travel
- Users monthly: 2 484 900
- Traffic share:
- 58% – direct visits
- 33% – search engines
- 9% – other sources
- The most commonly used keyphrases in this sector:
- Turkey, warm countries trips, hotels in Turkey, Egypt, holidays in Turkey, holidays in Egypt, hotels in Egypt, New Year trips, Greece, Tunis, Creta.
Runet + SEM = SUCCESS
By spending money on search engine marketing in Runet one can create new opportunities, particularly in the commerce area. The advertising activity in Russian search engines gives the possibility for all companies focused on the international trade (both exporters and importers) to be present on this big market in order to make new business contacts, agreements and increase the revenues. As usually, the first ones will be the winners – that is why we strongly recommend taking into consideration SEM activity in Russia as it may bring significant profits for almost every company.
Maciej Galecki
http://www.articlesbase.com/online-promotion-articles/how-to-achieve-a-success-in-runet-invest-in-search-engine-marketing-131602.html
What is the difference between Search Engine Optimization and Pay per Click Search Engine Marketing?
Search Engine Optimization:
Is when the search engine looks through the websites that have more traffic related to the word/s that you entered. So selects first the ones that people go to the most… google works like that. for example if you search book in google the website on top would be facebook, because more people go to it when looking for a phrase with the word book.( this is totally free, websites don’t have to pay to be on top)
Pay per click:
is when a website pays a search engine for every click they get on their link, this way the search engine puts their website on top of the search list since it is more likely the person will click on it. Google also is an example of this, for example search "lawyer in miami" the first links will be lawyers who pay google for every click they get, so google puts them on top as they are more likely to get clicked there. ( but also google not only puts them there for their money but for the quality of their website too. that is what the rating is for)
hope this helps you.
Learn how to free yourself from your expensive PPC keyword addiction by learning how to write for the long tail of search. The idea plays off of the popular notion from Wired Mazazine Editor Chris Anderson.
Duration : 0:4:22
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I want to know more about making my website on top in any seach engine sites! i.e. Google, askjeeves, MSN live, Yahoo, etc.. Also, is there any reasonable short course to study? Thanks in advance to your answers!
Even though you recently published your domain name on major major search engines/directories, you may want to consider some simple algorithms which, when observed and committed in designing of a website and placing various critical metatags can surely achieve a high search engine presence and placement.
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the Title metag which should consist of no more than 65 characters separated by commas. The Title should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the Title is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the Description which is usually 25-30 words to form a complete sentence which best describes the goods and services.
And the very last category – Keywords are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google’s spamreport.com can result in the elimination of your website from their search directory.
Here’s an example of a very highly-placed website on Yahoo.com: Begin with the search query "pizza downtown los angeles." It will bring up some 1.4 million+ websites as results. Check out where "Pizza Next Door" is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo’s publication guidelines. Good luck!